portfolio
welcome to my portfolio...
Here are a selection of my university projects, throughout my degree and foundation year
.
Final Major Project: Mora & Co.
May 2022
This was my last project for my degree.
My Final Major Project was the continuation of a research project. (see below) I created a new wellness brand which was inspired after I noticed a lack of authenticity within the wellness industry.
My vision was to create a new business which was aimed at younger generations, through affordability, branding and marketing, but at the same time, didn't exclude other ages, as wellbeing is crucial for all target markets.
Mora & Co. is a wellbeing brand which offers services at a studio space, located in Brighton, with trained individuals leading yoga and pilates classes.The brand also offers relaxation zones which are accessible free of charge, as well as overnight stays. Secondly, the brand will develop an app, which operates through a membership system, and finally Mora & Co. will have their own exclusive beauty range.
Rituals for the everyday.
Strategic Research: Wellness & Wellbeing
January 2022
This was a research report I wrote in my third year of university.
It looks into wellbeing and wellness, highlighting a focus on sleep and self care. The purpose of the report is to look into if wellness is considered a luxury or if it is accessible for the masses.
Click the link to the left to read the website I created to run alongside my report.
Guest password: efmm6007amyms
Trend Forecasting A/W 23/24: Macro trends
October 2021
This was a trend pack for A/W 23/24 I created in my final year.
It contains two macro trends which have been developed and predicted for the season: Vulnerability & United Strength.
Internship: Unique Style Platform
Golf report
May 2021
In my second year of university, I completed a 6 week internship at the trend forecasting company, Unique Style Platform.
This is a Need to Know style report which looks into the rise of golf during S/S 2021
Visual Merchandising: Farfetch
February 2021
Trend forecasting: Reformation S/S 21
December 2020
During my second year of university, I completed a visual merchandising unit.
We were given the task of collaborating with other members of our course to create a concept store for a proposed Farfetch store opening in Spring 2022.
This was a research file I completed during my second year.
It outlines a chosen micro trend for the U.K mass market in S/S 2021 for the brand Reformation. The file demonstrates trend findings and analysis as well as bespoke outfits and designs which have been tailored to fit the brand.
Sustainability Case Study: ZARA
December 2019
This was a sustainability research report I completed during my first year, looking at Zara.
Zara have made a clear and conscious effort to reduce the impact they have, on the environment, and this file looks into their supply chains and sourcing.
This report was written during my first year, creating a marketing report on Marks & Spencer.
The purpose of the report was to conduct research into Marks and Spencer’s marketing sector, specifically within their clothing lines; as well as creating an integrated marketing campaign to communicate the brand’s values.
Marketing Report: Marks & Spencer
November 2019
Foundation Year: Final Major Project
April 2019
This catalogue was part of my final major project during my Art Foundation course.
I created a fashion and lifestyle brand called 'SimpliciT', which focuses on minimalism and sustainability.
Foundation Year: Fashion Journalism
November 2018
I designed this magazine during my Art Foundation course, called 'The Little Green Magazine'
The magazine was designed to publish articles about sustainability and the planet, with focuses on different markets. This issue focused on the fashion industry.
